JeongMee Yoon’s fascination with accumulations of objects led her to create the series The Pink & Blue Project. This series evolved from the simple act of making a portrait of her 8-year-old daughter, Seo Woo, who loved all things pink (see 2007.1771).

Upon arriving in New York in 2002, Yoon discovered that her daughter’s obsession was not unusual. Expanding her investigations into the phenomenon of pink, Yoon reached across cultures and ethnicities, posting notices in her apartment building in Queens and at her child’s school, and even stopping people on the street, in the subway, or at shopping centers in search of volunteer subjects. The Blue Project followed, and the artist noted that even though her 14-year-old son did not particularly favor the color blue over other colors, his clothes tended to be some shade of blue.

Whether this amassing of pink and blue objects has been dictated by popular culture, influenced by pervasive commercial marketing, or determined by product manufacturers, Yoon’s photographs leave little doubt about the global reach of the marketplace.