JeongMee Yoon’s fascination
with accumulations of objects led her to create the series The Pink & Blue Project. This series evolved from the simple
act of making a portrait of her 8-year-old daughter, Seo Woo, who loved all
things pink.

Upon arriving in New York in
2002, Yoon discovered that her daughter’s obsession was not unusual. Expanding
her investigations into the phenomenon of pink, Yoon reached across cultures
and ethnicities, posting notices in her apartment building in Queens and at her
child’s school, and even stopping people on the street, in the subway, or at
shopping centers in search of volunteer subjects. The Blue Project followed (see 2007.1771), and the artist noted that even though
her 14-year-old son did not particularly favor the color blue over other
colors, his clothes tended to be some shade of blue.

Whether this amassing of pink
and blue objects has been dictated by popular culture, influenced by pervasive
commercial marketing, or determined by product manufacturers, Yoon’s
photographs leave little doubt about the global reach of the marketplace.