Jaroslav Rössler
Foma

Foma

© Estate of Jaroslav Rössler

Foma
Foma
CultureCzech
Titles
  • Foma
Date1934
PlacePrague, Czech Republic
MediumCarbro print
DimensionsImage: 4 1/16 × 3 1/16 in. (10.3 × 7.7 cm)
Sheet: 4 1/16 × 3 1/16 in. (10.3 × 7.7 cm)
Credit LineGift of Manfred Heiting, The Manfred Heiting Collection
Object number2002.2049
Not on view

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Department
Photography
Object Type
DescriptionFrom photography’s inception in 1839, methods of capturing the world in color were zealously pursued. Hand-colored prints in the 19th century gave way to technical advances of the 20th century. In the 1930s and 1940s, Czech photographer Jaroslav Rössler became one of the first specialists in the complex “carbro” color process, which was the favored process for color images that were destined for the printed pages of magazines. Rössler’s creative advertisement presented a geometric stack of Foma film products, topped by its newest roll film. The colorful, tower-like arrangement suggested the durability and modernity of the company’s offerings.
ProvenanceArtist; Galerie Rudolf Kicken, Cologne.

Bought by Manfred Heiting from Galerie Rudolf Kicken, Cologne.
Inscriptions, Signatures and Marks
Inscribed in pencil, verso of sheet, center: "35-9 \ Trogue / Carbro / [signature]"

Inscribed in pencil, verso of sheet, lower edge: "DK / P8803007"
The photograph is signed in pencil, verso of sheet: "Rossler"

Cataloguing data may change with further research.

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