Arthur Rothstein
[Parallax Panoramagram by LOOK magazine]

Public Domain

CultureAmerican

Titles

[Parallax Panoramagram by LOOK magazine]
This LOOK picture is a parallax panoramagram–the first three-dimensional photograph ever reproduced in mass quantities by any publication anywhere. It was made by Arthur Rothstein, LOOK’s technical director of photography. It is the product of 13 years of research and development by Rothstein and Marvin Whatmore, general manager of LOOK. The bust of Thomas Edison is surrounded by five of his inventions: In front, the first electric lamp, the first stock timer. Behind the bust, left to right, the first home motion-picture projector, the first phonograph and, top right, the fluoroscope.

DateFebruary 25, 1964

MediumLenticular print

DimensionsImage: 4 × 4 3/4 in. (10.1 × 12.1 cm)
Sheet: 4 × 4 3/4 in. (10.1 × 12.1 cm)

Credit LineGift of Mike and Mickey Marvins

Object number2021.695

Not on view