A skilled photographer and ruthless businessman, Isaiah West Taber was the most successful West Coast photographer by the late 1870s. An example of his shrewd marketing, this leather-bound volume of photographically illustrated advertisements was intended to circulate “in the principal Hotels, Steamers, etc. on the Pacific Coast, Eastern States, and adjacent foreign countries.” Pages devoted to newspapers, hotels, wineries, breweries, carriage makers, undertakers, insurance companies, iron works, gun dealers, rope manufacturers, paint makers and dealers, dressmakers, milliners, piano dealers, bookbinders, jewelers, foundries, furniture dealers, druggists, and picture framers document the Gilded Age of San Francisco and its diverse economic activity.