One of Ansel Adams’s first jobs was with the concessions firm in Yosemite National Park making photographs designed to draw more visitors. In the 1960s, a market for art photography did not exist, and Adams supported himself by selling as many prints as possible, working for companies like Kodak and occasionally with firms like Hills Brothers Coffee. The company was one of the largest coffee sellers in the United States when they requested Adams’s Winter Morning, Yosemite Valley, California for their coffee cans. Adams saw commercial ventures like this one as a way to get his photography into more people’s hands.