In the 1980s, nascent hip-hop groups like Run-DMC
introduced a whole new look in addition to a new sound: all-black clothes, white
Adidas sneakers, and “dookie chains” (heavy gold rope necklaces). Here, Joseph “Rev
Run” Simmons, Darryl “D.M.C.” McDaniels, and Jason “Jam Master Jay” Mizell don
their signature matching fedoras. The photographer Glen E. Friedman traveled to
the Hollis neighborhood of Queens, New York, to conduct the photo shoot on Run-
DMC’s home turf. This now-iconic image, used to promote the group’s influential
second album, King of
Rock, was among several by Friedman that helped popularize the
hip-hop movement and its fashion.