BiographyThe House of Vionnet opened in 1912 at 222, Rue de Rivoli. Madeleine Vionnet provided one-third of the financing while the remaining investment was supplied by one of her client, Germaine Lilas, Henri's Lillas' daughter, the owner of the Parisian department store Bazar de l'Hôtel de Ville (BHV). In 1914, when World War I started, Madeleine Vionnet closed the house and set off to visit Rome.