Paul Outerbridge
Advertisement for George P. Ide & Company

Advertisement for George P. Ide & Company

Paul Outerbridge, Jr. © G. Ray Hawkins Gallery, Beverly Hills, CA

Advertisement for George P. Ide & Company
Advertisement for George P. Ide & Company
ArtistAmerican, 1896–1958
CultureAmerican
Titles
  • Advertisement for George P. Ide & Company
Date1922
Place depictedNew York City, New York, United States
MediumPlatinum print
DimensionsImage: 4 7/8 × 3 7/8 in. (12.4 × 9.8 cm)
Sheet: 5 × 4 in. (12.7 × 10.2 cm)
Mount: 5 × 4 in. (12.7 × 10.2 cm)
Credit LineThe Target Collection of American Photography, museum purchase funded by Target Stores
Object number76.296
Non exposé

Explore Further

Department
Photography
Object Type
Description

As one of the most important fashion and advertising photographers of the 1920s and 1930s, Paul Outerbridge often reduced objects to their essential forms. The resulting images are refined, abstract compositions akin to early Modernist experiments. Of the numerous influential ad photographs taken by Outerbridge, Advertisement for George P. Ide Company remains his most famous.

With his fierce attention to tone, lighting, and composition, Outerbridge managed to elevate this advertisement for Ide shirt collars from a simple sales solicitation to a stylized still life. The crisp contrast of the curved form of the collar against the checkered tile presents the product with an elegance that speaks to both high fashion and art. The MFAH owns the only known 8" x 10" version of this image printed in gelatin silver, as well as this 4" x 5" version printed in platinum, as typically preferred by the artist.


Provenance[G. Ray Hawkins Gallery, Beverly Hills, California]; purchased by MFAH, 1976.
Exhibition History"Evocative Presence: Twentieth Century Photographs in the Museum Collection", The Museum of Fine Arts, Houston, February 27–May 1, 1988.

"On the Art of Fixing a Shadow: 150 Years of Photography," National Gallery of Art, Washington, D.C., May 7–July 30 1989; Art Institute of Chicago, Chicago, September 9–November 26, 1989; Los Angeles County Museum of Art, Los Angeles, CA, December 21, 1989–February 25, 1990.

"Photographies: De la Réclame à Publicité", Musee National D'Art Moderne Centre Georges Pompidou, Paris, October 31, 1990–January 6, 1991.

"Target Collection of American Photography: A Century in Pictures",
The Museum of Fine Arts, Houston, December 3, 2006–February 25, 2007
Austin Museum of Art, Austin, May 19–August 12, 2007

“Made for Magazines: Iconic 20th-Century Photographs,” The Museum of Fine Arts, Houston, February 9–May 4, 2014.


Cataloguing data may change with further research.

If you have questions about this work of art or the MFAH Online Collection please contact us.

Advertisement for George P. Ide & Company
Paul Outerbridge
1922
Gelatin silver print
2002.2894
Green Peppers
Paul Outerbridge
1923
Platinum print
2002.1781
Onions and Peppers
Paul Outerbridge
1923
Platinum print
2002.1782
Standing Nude with Drape
Paul Outerbridge
1923
Platinum print
2002.1790
Standing Nude
Paul Outerbridge
1923
Platinum/palladium print
2002.2896
Table, Chair, Lamp and Shoes
Paul Outerbridge
1924
Platinum/palladium print
2002.1778
H-O Breakfast
Paul Outerbridge
1922
Platinum print
2002.1780
Nude Standing at Window
Paul Outerbridge
c. 1922
Platinum/palladium print
2002.2895
Study
Paul Outerbridge
1923
Platinum/palladium print
2002.1783
Piano
Paul Outerbridge
1926
Platinum print
2002.1784
42nd Street Elevated Platform
Paul Outerbridge
1923
Platinum print
2002.1785
Wine Glasses and Book on Table
Paul Outerbridge
1924
Platinum print
2002.1786